Never miss a client. Booking only works if the times on offer are times a crew can genuinely work — these come from the same board the office uses, so a booking here lands on a van with nobody retyping it. And the follow-up runs whether anyone remembers or not: the reminder, the on-the-way text, the nudge to whoever started booking and wandered off, and the review ask afterwards. That is the difference between real booking and a form that emails somebody a request.