You swing the hammer.
We send the signal.

We build your website before you pay a single dollar — then run everything that makes it ring the phone, and prove it with one honest page of numbers a month.

No contract — stop anytime, owe nothing further · a full year of support included · the site ends up yours

Sample sites we have built Open all twelve → ← real, working sites.
not mockups
Plumbers/ Electricians/ Mechanics/ Contractors/ Handymen/ Landscapers/ Detailers/ Shops
the deal, start to finish —

See it finished before you spend a dollar.

Most agencies sell you a proposal. We don't think you should have to imagine anything.

01.

We build it first

Tell us your business name. We build your finished website before you pay anything — your work, your town, your photos when you have them. If it doesn't make you look like the best shop in town, walk away. No hard feelings, no invoice.

02.

$250 puts it live

Like what you see? Your first $250 puts it live, then nine more — $2,500 in total, and the site is yours. Or settle it outright and own it on launch day. Either way hosting, security, Google and updates are handled, with a full year of care included. You never touch it unless you want to.

03.

Get the receipts

Every month you get the Signal Report: how many calls, quote requests, and directions your site produced. You'll know exactly what you're paying for — because we track it, in writing.

what's included —

Everything that makes the phone ring.

A website that just sits there is a business card. Yours comes with the machinery that turns searches into calls.

Foundation

Hosting & security

Fast hosting, SSL, backups, uptime monitoring. Your site stays up and stays safe. You never think about it.

Get found

Google, handled

Your Business Profile set up and verified in your Google account — hours, photos, services — plus the service and town pages that put you in the results when someone searches for what you do.

Counted, not intercepted

Lead tracking that stays out of the way

Your own number stays on the site — customers reach you directly. We count every tap to call, text or get directions, and which page and search sent them. Nothing sits between you and the job.

The receipts

The Signal Report

One page, every month: who reached out, how they found you, which pages brought them in and your busiest days. Proof, not promises. This is why our clients stay.

It's live in your login — this month as it happens, and every month before it, so you can see one against the other.

After the job

Review requests, built in

One link you text when you finish. It asks for a Google review first — the one that moves your ranking — and if they'd rather not, they leave a few words and a photo for your site instead. You approve every word before it appears.

Your side of it

Your own login

Every enquiry the site took — name, number and what they need — with your report and your reviews, on one screen. A six-digit PIN you pick yourself, and a printed card if you ever forget it.

Never stale

Edits handled

Hours change, crew photo, new service — send it over and we take care of it. Plus a yearly refresh so the site keeps up with the work you're actually doing.

And everything else has a price tag, not a surprise. Extra pages, booking, photo galleries, rush changes — all on a menu with honest prices. You'll never get an invoice you didn't see coming.

every price, published —

Three packages. No "request a quote."

You should be able to work out what this costs without talking to anyone. Here it is — and the full detail is one tap away.

most shops start here
Launch
$2,500
once — or $250 a month × 10

A custom site for your trade and your town, and everything that makes it ring the phone. Yours once it's paid off.

  • Custom build, hosting, upkeep & edits
  • Google profile and local search
  • Every call and enquiry counted
  • Review requests and your own login
  • A full year of support included
Start the free build
Full Suite
$10,000+
quoted per job, never off a menu

For a company that's outgrown "just a website" — the whole operation, fitted together.

  • Everything in Launch
  • A complete brand system, print included
  • Deep integration with the software you run
  • A customer app, if you want one — quoted on top
  • Scheduling, crew check-in, job costing
See what's in it
Custom Build
Let's talk
scoped and priced before anything starts

Above and beyond — software built for how you actually work, not how a product thinks you should.

  • The jobs still done on paper and whiteboards
  • Systems that talk to the ones you already run
  • Built in stages — see it working before the next part
  • Multi-location and multi-crew
Tell us what you need

See what's in each package, and how the payments work →  ·  No contract and no cancellation fee, ever. A full year of support is included. Your domain and your Google profile are in your name from day one, always.

apps, honestly —

Want an app? We'll be straight with you.

Nine times out of ten, the thing you want an app for — booking, quotes, job photos — works better as a feature on the site you already have. We'll tell you that to your face, because it saves you thousands.

And when you're the one in ten who genuinely needs an app? We build it simple, quote it straight, and maintain it properly. Complexity is a choice, and it's priced like one.

A customer app we built — today's visit, live truck tracking, service history This one is real — open it →
first

Site features

Booking, quote forms, job galleries. On a site we build these are already included — on a site you already have, they're quoted before anything starts. This is what nine out of ten people actually wanted.

then

A real app

$5,000 to $10,000 is where an app starts, and we'd rather say that up front. A phone app is the small half — accounts, a back end, notifications and the app-store side are the rest, and that's the work you're paying for.

always

Maintained for real

App stores change the rules every year. Every app we ship carries the upkeep that keeps it alive — an abandoned app is worse than none, and priced in from the start rather than sprung on you later.

the second engine —

When you're ready for AI, you already know us.

AI is the biggest shift in how small businesses run since the smartphone — and the loudest people selling it have never run a business with it. We have. Our own companies run on the systems we install.

Consulting

Straight answers

What AI can actually do for your business, what it can't, and what it should cost — from operators, not theorists. One-time engagements welcome.

Setup

Installed & working

AI assistants, automation, image generation — set up on your machines, configured for your work, documented so your team can run it.

Build

Custom tools

Dashboards, quoting tools, internal software that fits how you actually operate — built fast, web-based, maintained on a plan.

We don't sell magic. We install working systems, hand you the keys, and stay on call. The same stack that runs our own companies — that's the demo.

who this is for —

If people call you to get the job done, this is for you.

Trades mostly — but the same build works for anyone selling a service to their own customers. Click your line of work and see a finished sample site, built the way we'd build yours. See every one →

questions, answered straight —

The stuff you're wondering.

Is the website really free? What's the catch? +

The build is really free to look at — we make the finished site first and you decide after seeing it. What you pay for is the site itself: $2,500, at once or ten payments of $250. A full year of looking after it is included in that, and after the year you decide whether to keep us on — nothing charges automatically. There's no contract at any point, which is exactly why the Signal Report exists: if we're not earning it, you'll see that in writing before we do. Proof every month.

Who owns the site? +

You do. Your domain and your Google profile are in your name from day one — always — and the site is yours once it's paid off, whether that's on day one or after the tenth payment. When you're ready to run it yourself we hand over the keys to a working site, not a folder of files: it moves to your own hosting account and stays live.

What if I cancel? +

Stop anytime, owing nothing further. There's no contract and no cancellation fee. If you're partway through the ten payments, the site comes down until you're ready to pick it back up — what you've already paid still counts toward it. Once it's paid off it's yours outright and nothing can take it away. No hostages, no exit fees, no weirdness.

What counts as the annual refresh? +

A defined package, in writing: updated photos and copy, plus one section reworked — enough to keep the site current, once a year, included. A full redesign or new pages is a separate quoted job. You'll always know which side of the line something falls on before it costs anything.

Do I get to see any of this myself? +

Yes — you get your own login. Your monthly report, your reviews waiting for a yes or no, and every enquiry the site has taken with the name, number and what they were after. There's no password to forget — type your email, we send a six-digit code, you're in. It's built for a phone in a truck, not a desk.

How do the review requests work? +

One link, which you text the customer when the job's done. It asks for a Google review first — that's the one that moves you up the map. If they'd rather not, they can leave a few words and a photo for your site instead, and nothing appears anywhere until you approve it. One ask, both outcomes useful.

I already have a website. Can you take it over? +

Yes — and usually we'll rebuild it better for free rather than inherit someone else's duct tape. Same deal applies: see the new one finished before you decide.

Do you do online stores? +

For service businesses that sell a few things on the side — yes, as a feature. Full e-commerce operations are a different animal and we'd rather point you to the right specialist than sell you the wrong thing.

How fast will I be live? +

Your preview is typically ready inside a week — and once you say go, you're live in 24–48 hours. The slowest part is usually collecting your photos, and we handle that at the first meeting so nothing drags.

start here — it costs nothing to look —

Get in touch. We'll build the site first.

No call required, no proposal to read, nothing to imagine. Tell us who you are and you'll get a link to your finished website. If it doesn't make you look like the best shop in town, delete the email.

Prefer to answer four quick questions and get a finished site to look at?

Tell us about your business

Straight to us — a founder reads every one and replies within a business day. No questions to work through, no call to book.

Rather we built the site first? and we'll send you a finished one.